About Prime Coat London

London decorators obsessed with calm, tidy projects.

Prime Coat London began as a father-and-son duo restoring stucco townhouses in Belgravia. Word spread because we treated every space like a gallery, masking every hinge and leaving homes spotless.

Today we manage multiple specialist crews, but the promise remains identical: respectful people, precise surface prep, and a project plan that fits around your routine rather than disrupting it.

Designers and property managers trust us because we communicate constantly—daily WhatsApp photos, shared snag lists, and transparent pricing that covers every coat, scaffold, and primer.

Where craft meets process

You will meet your site lead before a brush ever lifts. They bring samples, talk protection, and design a project plan that respects your schedule. During works you get daily progress photos and snag updates.

Decorators on roster

150+

Combined years of experience

15 min

Average response time

Craftsmanship first

Our decorators average 12+ years experience and train quarterly on heritage-approved techniques.

Transparent to the penny

Every proposal breaks down labour, scaffold, primers, and finishes so you always know what you are paying for.

Site etiquette

We protect floors, filter air, and keep WhatsApp photo logs so you can sign off from work or holiday.

Our roots

Family-built, design-led

Eugene and Viktor, our founders, built earlier careers in luxury retail fit-outs. They brought that same attention to detail to residential refurbishments—masking every hinge, cataloging every touch-up, and never leaving residue behind.

What clients notice:

We label every room with the finish schedule.
Equipment is packed away each night so you can live around us.
We photograph every stage for your records or designers.

Back to home

Meet the team

Hands-on leadership you can text anytime

Every crew is led by a seasoned decorator and supported by coordinators who keep communication flowing.

Eugene Feofanov

Co-Founder & Operations Lead

Schedules crews, oversees site protection plans, and keeps you updated daily.

Viktor Feofanov

Master Decorator

Specialises in Venetian plaster, bespoke finishes, and heritage detail repairs.

Lucy Hart

Client Experience Manager

Organises consultations, shares progress photos, and coordinates designer handovers.